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Excelsior Milano // Dimorestudio

Completely renewed, Excelsior Milano has reopened its doors, revealing an updated concept and compelling interiors conceived by DIMORESTUDIO. Curated by Italian brand Sugar, the five floors store showcase an innovative cosmopolitan experience and a newly sophisticated atmosphere.

Each ambient was meticulously reinterpreted, which is especially reflected through the use of silver painting, scaffolding pipes, white neon lights and signature carpets. The result is a sophisticated mix between market and showroom, highlighting superior level products.

ph. Paola Pansini


// Totalmente rinnovato, Excelsior Milano ha riaperto le sue porte, rivelando un concept rinnovato e interni coinvolgenti opera dello studio milanese DIMORESTUDIO. Curato dal brand italiano Sugar, il negozio multibrand su cinque piani presenta un’esperienza innovativa e cosmopolita ed una nuova atmosfera sofisticata. 

Ogni ambiente è stato meticolosamente reinterpretato, il che traspare particolarmente dall’utilizzo di pittura argento, tubi innocenti, luci al neon bianche e moquette d’autore. Il risultato è un mix sofisticato tra il mercato e lo showroom, capace di far bene da sfondo ai prodotti di alta gamma in vendita. 


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