Fitness and fashion can make the perfect match in terms of successful partnerships. And this will be the case of the new collaboration launching between couture brand Dior and italian fitness and wellness brand Technogym.

Innovation meets elegance for an exciting design series of limited-edition home fitness products that include a treadmill, a multifunction bench and a wellness ball, reinterpreted in a white version enhanced with a Dior star, the founding couturier’s lucky charm, and the name “Christian Dior”, the House’s emblematic signature, highlighted by five horizontal stripes in contrasting colors. The result of an original encounter between the Technogym Research and Innovation center and the Dior creative team, three of the most iconic Technogym products are revisited with Dior codes to become symbols of excellence and attention to detail, embodying the values and culture shared by both brands.

Produced in Italy at the Technogym Village, these special creations reflect a mutual commitment of inspiring a lifestyle that combines physical exercise and style to motivate people living a happier and healthier life.

To introduce the collection to public, Dior is launching a series of pop-up stores in Shanghai, Sanya, Beijing, Chengdu, Hong Kong, Seoul, Taipei, Bangkok, London, Beverly Hills, Soho, and Tokyo. The collection will as well be available in a selection of pop-ins – in Paris, Milan, Tokyo, New York and Seoul – as of January 2022.

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L’innovazione di Technogym incontra l’eleganza di Dior in questa edizione limitata di prodotti per il wellness in casa che comprende tapis roulant, panca multifunzione e wellness ball, che vengono reinterpretati in una versione bianca arricchita dalla stella Dior, portafortuna del couturier fondatore, e dal nome “Christian Dior” evidenziato da cinque strisce orizzontali in colori a contrasto, firma emblematica della Maison.

La linea, prodotta in Italia al Technogym Village, riflette il comune impegno di diffondere nel mondo uno stile di vita in grado di combinare esercizio fisico e stile, per motivare le persone a vivere una vita più sana e più felice.

I nuovi prodotti Dior and Technogym Limited Edition saranno disponibili nei pop-up store Dior di Shanghai, Sanya, Pechino, Chengdu, Hong Kong, Seoul, Taipei, Bangkok, Londra, Beverly Hills, Soho e Tokyo, oltre che in una selezione di pop-in – a Parigi, Milano, Tokyo, New York e Seoul – a partire da gennaio 2022.