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Goodbye Ventura Lambrate, welcome Ventura Future!


It’s been a while since we know Ventura Lambrate will no longer be a thing. Finally yesterday, a press conference was held and we were introduced to this year program, the new locations and the designers who will take part in the much anticipated edition. We’re talking about the FutureDome, formerly known as the meeting place of the Futurist movement, which will welcome Italian high-end design such as Editions Milano, Mingardo, and Mason; and of course Ventura Centrale, one of the biggest breakouts of last year’s edition of FuoriSalone. It will be presented an eclectic mix of contemporary design by showcasing both emerging as well as established brands, such as: Nitto, Asahi Glass, Stephan Hürlemann and horgenglarus, Surface Magazine with David Rockwell, Editamateria with Antonio Aricò, Baars & Bloemhoff, EILEEN FISHER presents DesignWork, curated by Li Edelkoort, and a project by Fabrica. More vaults will be opened up in the monument complex that is Milan Central Station and will reveal more of its industrial setting. Again this will become the perfect backgroup for innovative design installations in the heart of the city!

In honor of its 25th anniversary, leading American design magazine Surface will unveil The Diner in at Ventura Centrale in collaboration with architect David Rockwell. As a celebration of American design, it will present as an unforgettable contemporary interpretation of the archetypal American diner. Involved are additional emerging and established U.S.-based designers and firms, including renowned design studio 2×4, which is to create the visual identity. The Diner will be a place to eat, relax and recharge. It will host a daytime talk series during the week and in the evenings, it will transform into a nightclub with late-night performances and parties.


In the words of art director Margriet Vollenberg: “It is of a crucial importance that designers get a chance to connect with the world, to share their work, their ideas, their passion with the outside world that is such an important motivator of what they do.”

So everybody get ready and see you in April, starting from Tuesday 17th!


// E’ oramai di qualche mese la notizia che il circuito Ventura Projects avrebbe abbandonato il distretto di Lambrate per spostarsi in location non più così estese. La conferenza stampa tenutasi ieri ha confermato il nuovo programma, insieme alle nuove sedi espositive e ai designer che prenderanno parte all’edizione 2018 tanto attesa.
Stiamo parlando del FuturDome, conosciuto come luogo di incontro dei membri del movimento Futurista, che ospiterà i brand di lusso del design come Editions Milano, Mingardo e Mason; e naturalmente Ventura tornerà negli spazi sottostanti la Stazione Centrale, uno delle sedi di maggior successo dello scorso anno. Qui incontreremo brand affermati ed emergenti come Nitto, Asahi Glass, Stephan Hürlemann e horgenglarus, Editamateria con Antonio Aricò, Baars & Bloemhoff, EILEEN FISHER presents DesignWork, curato da Li Edelkoort, ed infine un progetto di Fabrica.

In onore poi del 25esimo anniversario, la rivista di design americana Surface inaugurerà “The Diner” in collaborazione con l’architetto David Rockwell. Come celebrazione del design americano, insieme presenteranno un’interpretazione contemporanea dell’archetipica diner. Saranno coinvolti studi di design affermati e non, incluso il rinomato studio 2×4 che ne curerà la visual identity. The Diner sarà un posto dove mangiare, rilassarsi e ricaricarsi. Durante il giorno ospiterà talk mentre la sera si trasformerà in una discoteca per party esclusivi e performance.

Citando l’art director Magriet Vollenberg: “E’ di cruciale importanza che i designer abbiano la possibilità di fare relazioni con il mondo, di condividere il loro lavoro, le loro idee, la loro passione con il mondo esterno che rappresenta un’importante molla per quello che fanno”.

Tutti pronti quindi e ci vediamo ad Aprile, a partire da martedì 17!


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