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The Big Reveal // Bafta 2015 Campaign

bafta-the big reveal

Official poster of the 68th British Academy Film Awards. via Malika Fevre

This year print campaign for the 68th edition of British Academy Film Awards
(aka BAFTAs) was commissioned once again to British creative agency Human After All,
who teamed up this time with french illustrator Malika Fevre to create ‘The Big Reveal’, a perfect concept for the event that is itself full of reveals.

Below we show you 5 illustration posters that reproduce a significant scene from the 5 movies in Best Film category. We love the minimal but bold retro style but above all the hidden story that shows up when you take a more accurate look at them..

// Anche quest’anno la campagna stampa della 68esima edizione dei British Academy Awards (dai più conosciuti come BAFTA) è stata affidata all’agenzia creativa inglese Human After All, che per l’occasione ha scelto l’illustratrice francese Malika Fevre per concepire “The Big Reveal” (la grande scoperta), un concept perfetto per la la serata che si contraddistingue per le sue continue rivelazioni.

Di seguito vi mostriamo le cinque illustrazioni che ritraggono una scena memorabile dei cinque film candidati come Miglior Film. Lo stile retrò audace ci ha affascinato, ma quello che più abbiamo apprezzato è la sottile storia che si svela quando ci soffermiamo a guardarle con più attenzione..

bafta-grand budapest hotel

The Grand Budapest Hotel. via Malika Fevre

bafta-birdman

Birdman. via Malika Fevre

bafta-boyhood

Boyhood. via Malika Fevre

bafta-the imitation game

The imitation game. via Malika Fevre

bafta-the theory of everything

The theory of everything. via Malika Fevre

To discover all the developing of the campaign (that includes outdoor advertising to online banner ads, the tickets, trailers, menus, brochures and more) get here.
And if you like the posters as much as we do, they are also available to buy here.


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