“I was inspired by a picture of a Jeff Koons exhibition being vandalized, which helped me to conceive the collection and the event”. If you don’t know what we’re talking about you missed the grandiose launch in Milan (but covered worldwide) of Moncler Genius whose motto is “One House, Different Voices”. It is a project which asks designers to rethink Moncler signature down-filled jackets.
Last February the second collection was presented to professionals but also to the public, who literally invaded the Magazzini Raccordati, the tunnels underneath the Central train station in Milan. We were impressed by the designer collaborations including Valentino, Simone Rocha and Richard Quinn but above all by the collection created by Francesco Ragazzi, creative director of Palm Angels. This collection, the project’s second, is much larger than Ragazzi’s first, with a “precise inspiration this time: breaking Moncler’s simplicity”.
“My design approach is always the same, it’s like making a movie: I come up with a story, the characters, and how they should be dressed. This allows me to have a new and clear vision every time.” “I started with the idea of a vandalized art gallery. The purity of lines and form that are in a second moment clashed with a protest. Moncler for me is about the simplicity of a product that comes to life in many forms. I wanted to have that form broken.”
The result is metallic candy-colored puffer pieces as well as “laminated”-looking materials, graffiti-sprayed accents, intricate collage prints, plus the usual streetwear staples like hoodies and tees.